On Friday, my former employer — the E.W. Scripps Company — closed down its premier paper, the Rocky Mountain News. Now, Scripps owns many, many newspapers and several other properties as well, Monster.com and a bunch of other things I never cared about, but the Rocky Mountain News had won four Pulitzer Prizes, which is rare for a paper of any size; ranked among the top 30 paper circulations; and maintained in Denver, one of the last two-newspaper towns in this country. The fact that this newspaper could not continue on is either proof that the newspaper industry truly is dying or that corporations just don’t know how to run newspapers. Probably both.
The newspaper industry has been bleeding for some time now. Circulation drops as the younger generations have less interest in a daily subscription and competition is heavy from other media, particularly the Internet. Large papers like the New York Times, Boston Globe, Detroit Free-Press have significantly reduced the size of their newsrooms. However, the complete shutdown of the Rocky Mountain News brings a whole new level of despair. Partly because it’s the largest paper I’ve heard of that out and out closed, and partly because as a former Scripps employee, I had an idea of how the corporation felt about that paper.
When I heard the Rocky Mountain News was closing, there were many emotions, but none of them were surprise. Scripps crunched the numbers, decided the newspaper wouldn’t be profitable enough anymore and likely wouldn’t be for the immediate future. So, the company shut it down. That was the only consideration – money. There may have been some thought to the prestige of the paper, the employees that worked there, the symbolism of it closing down; but the one thing it ultimately came down to was money. Sadly, it seems that’s all that matters anymore. Does anyone in a position of power in the newspaper corporate structure really care what the purpose of newspapers is? That there is more to it than just dollars and cents? I doubt it.
Newspapers are a public service. The government doesn’t support them in any way — and the government never should — but newspapers still provide a valuable public service. Newspapers are the check against the government; print reporters do the legwork and take the time to keep Richard Nixon in line, to assault another hideous George W. Bush policy, to uncover government corruption. Above all, they inform; newspapers let you know who the candidates are in the election, what time the church social is on Saturday, what public services are available to you for heating your home. With television news, you get at most a one-minute segment about a topic before they move onto something else. On the Internet, it’s hard to tell what’s accurate and what’s not because there isn’t any long-standing tradition of accuracy and truth. Magazines aren’t built for the daily life. Only newspapers provide comprehensive analysis and background on the issues of the day. But public support for newspapers is waning. Could it be because inside support for newspaper is waning? That the companies that actually own the newspaper don’t support them either? As someone inside the industry, that’s my best guess.
As a Scripps employee, I have sat in meetings talking about the future of the company, the future of the newspaper and blah blah blah. Here’s how it broke down: The company is adding sales reps; it’s increasing the size of its advertising department; adding a new department designed to market the newspaper to the public; reworking the Web site, again; and, oh yeah, the newsroom — the place that produces the product we’re trying to sell, market and get advertising for — the staff is decreasing by 30 percent; you people in the newsroom are just going to have to work harder to maintain the quality of the product. It’s like if GM decided to add employees and spend extra money everywhere except in the places that actually makes the cars. Sales, marketing, whatever, we’re just going to cut back on our car-making workforce and hope that consumers don’t notice the product is getting worse. We’re marketing the product more, so why wouldn’t more people buy it? It’s like the newspaper companies don’t even think about the quality of the newspapers they put out: Can we put out as good of a paper with 300 reporters instead of 1,000? Sure! What product wouldn’t be improved or at least maintained by a 70 percent cut in the production staff! They just assume you put out a masthead and a bunch of pages filled with black and white type and pretty pictures, and people will buy it. What? Readership is declining? How can that be?
Here’s the most infuriating term I ever heard as a Scripps employee: non-revenue producing position. It’s how we were valued as workers. There were the revenue producing positions like sales, advertising and classifieds that directly interact with customers and bring money into the company. Then there was the non-revenue producing positions, like the reporters and the editors, who were nothing but a drain on the company’s profits and generate no money; we just the stories that made up the day’s news. If the company ever had the resources to hire an employee, you can bet it was definitely for a revenue producing position. I wanted to scream from the highest heights: HEY, WE’RE THE ONES THAT ACTUALLY CREATE THE NEWSPAPER EVERY DAY!! MAYBE OUR VALUE SHOULDN’T BE LOOKED AT IN TERMS OF HOW MANY PEOPLE I CAN SHAKE DOWN!! In a situation like that, though, my screams wouldn’t have amounted to anything. I was just a non-revenue producing employee.
As a journalist, working in that environment was terribly disheartening. In reporters and editors, newspaper companies have perhaps the most giving workforce in the world. No journalist, especially a print journalist, goes into the business for the money. It’s just not there. In my first job as a reporting, I made less money than a manager at McDonalds. In my second job, I made less money than a server at an Applebees. Even the top reporter or editor in a newsroom isn’t going to be hauling in more than an beginning investment banker. We’re in the job because we love journalism. We love everything it is about: interacting with people, informing the public, being that check against bad public policy, uncovering corruption, getting a great scoop, telling a groundbreaking story. We go into the job basically telling our employers that we’re there to put out the best product imaginable. Yet, they don’t care about putting out the best product imaginable. They care about putting out the most profitable product, which in this day and age means creating an inferior product for less money.
Maybe, just maybe, companies could start looking at their products more than just as moneymakers. Maybe, just maybe, instead of assessing companies strictly on the bottom line, they can be assessed based on who makes the best cars, the best frozen dinners, the best shoes and, yes, the best newspapers. Sure, the point of a business is to be profitable, but in order to sell your product you have to provide something people want. It might be more profitable in the short term to make an inferior product for less money; but in the long term, people want a high-quality product. Clearly, would-be newspaper customers aren’t happy with the current quality of the product, so maybe it’s time to increase the quality.
Rest in Peace, Rocky Mountain News. You served Denver, the great state of Colorado and journalism as a whole admirably for 150 years. Yes, you’re passing is a sad commentary on the state of newspapers and readership, but — more importantly — it shows that Scripps failed where others succeeded for a century and a half. It shows that the Scripps model for running a newspaper just doesn’t work. As for all the other corporations doing massive cutbacks in newsrooms across the nation even before the economy tanked, maybe it’s time to invest in a quality product before it’s too late.